We sat down with Operations Director Andrew DuCille to learn more about BCOMS and the opportunities they are creating for individuals from underrepresented backgrounds aspiring to work in the sports media Industry.
6 Mins Read
What is the Black Collective of Media in Sport?
The Black Collective of Media in Sport (BCOMS) was created 15 years ago as a support network to help underrepresented groups have a voice and share any concerns and problems that existed due to a lack of representation. Since then, it has evolved into a consultancy organisation for the sports media industry and a support network for young, talented people trying to break into the industry.
Can you tell us more about your journey into the industry and your current role as Operations Director?
My professional background is in project management. I’ve worked for the Foundations at Charlton, Brighton, and Chelsea and led Rio Ferdinand’s Foundation delivery in London. I’ve managed several projects across sports and education, holding qualifications in teaching, youth work, coaching, and safeguarding. I was BCOMS’s first full-time employee and joined in November 2021.
Can you give us a brief overview of the opportunities BCOMS is creating for individuals looking to break into sports media?
The Masterclass Programme – BCOMS’ main pathway into the industry is through our annual masterclass programme. Every year, we run a series of development sessions that provide young people with information about the industry, help them build their networks, and provide work experience, which includes press passes and event opportunities at several live sporting events. These have included events in the Premier League, Premiership Rugby, British Cycling, Lawn Tennis Association, British Athletics, British Swimming, The FIFA World Cup, NFL, and the England FA.
BCOMS x Chelsea Bursary Programme – The BCOMS x Chelsea Bursary programme is an initiative that has been running for three years. It was set up to offer young, underrepresented people an opportunity to study for the NCTJ, an industry-wide journalism qualification. The successful recipients receive funding to cover the NCTJ course and support with living costs. The participants in the programme have gone to work for the BBC, Arsenal, Sky Sports, and Chelsea, amongst several other organisations.
It was recently announced that BCOMS is delivering an Accelerator Programme supported by Apple. Can you tell us more about what the programme will entail?
The game-changing new Masterclass Accelerator Programme, launched this month, has been created to support the development of diverse content creators by equipping the participants with the skills, network exposure and experiences to propel them into senior roles in the media industry. The programme will also connect participants with potential opportunities at Apple as they work with the company’s recruitment team for practical tips on CVs, awareness of suitable roles and access to networking events.
The programme aims to reduce the barriers for underrepresented talent to progress into roles that will enable them to give a voice, audience, and influence in an industry that has the power to impact mindsets and behaviours. The programme focuses on accelerating careers and targets those already working in content creation and journalism.
Participants will access bespoke tutorials, masterclasses, and workshops from industry leaders, including an Apple masterclass. They will develop advanced digital learning in critical disciplines such as editorial, production, and graphic design. They will also achieve academic qualifications through a dual apprenticeship in content creation with AI and digital marketing with AI. Alongside the Masterclass Accelerator Programme, the partnership with Apple includes scholarship funding for industry-specific qualifications to support professional development.
What are some success stories from the Programmes you have run?
We have several success stories from the masterclass programme, showcased in our recent Impact Report. Alumni from the programme are currently working across the sports industry at major organisations, including Arsenal FC, Chelsea FC, Brentford FC, the Premier League, Premier League Productions, IMG, Warner Brothers, FIFA, UEFA, the BBC, talkSPORT, Sky Sports, and the Athletic. Last year, we helped 30 people from across our two masterclass programmes to enter the industry.
What qualities do you look for in candidates when selecting individuals for the different programmes?
For me, I’m always looking for the individual’s passion. Those who say yes and turn up to everything are the ones who get the opportunities. It’s not luck; it’s putting yourself in the right place at the right time by being everywhere and showcasing your skillset. You can learn how to present, you can learn how to write, but you can’t teach passion and energy.
What is one piece of advice you would give to a young person who is trying to break into the sports media industry?
There will be times when things don’t go well. Surround yourself with positive people and lean on each other for support. Connect and attend as many industry events as you can. There is so much power in meeting people face to face as opposed to messaging online. Have a killer one-minute pitch ready that explains your passion and showcases your work. You never know who you could meet.
Why is diversity and representation so crucial in the sports media industry?
Diversity and representation in sports media are crucial because they reflect the diverse audience of sports fans and athletes. It ensures that different perspectives, cultures, and experiences are represented, fostering inclusivity and providing role models for underrepresented groups. Additionally, diverse representation can challenge stereotypes and promote understanding and empathy among viewers.
If you were to choose one person to shine a light on in the industry, who would it be and why?
My choice would have to be Leon Mann. Leon was one of the founders of BCOMS and the Football Blacklist. He works across sports and has been championing diversity for over 20 years! A true pioneer and advocate for a better world! Plus, one of the nicest human beings you will ever meet!