As technology has evolved, so too has the way sports are being consumed, leading to the sports media industry adapting to fan’s changing needs and preferences. In the #3rd edition of the Beginners Guide To The Sports Industry series, we take a deep dive into the sports media industry and answer the most frequently asked questions.
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What is Sports Media?
Sports media are forms of communication that provide sports-related events, information, analysis, entertainment and live broadcast coverage. These forms of communication can include print, television, radio, streaming, social, and digital.
What Jobs Are Available In Sports Media?
Typically offered by event organisations, media companies, TV broadcasters, and sports teams, jobs can range from camera-facing roles to working behind the scenes in production and more technical roles.
Three Ways To Break Into The Sports Media Industry
1.Study a relevant media degree at a university – Many universities offer specialised degrees focusing on sports media, journalism, production, and communications. You will be able to gain better insight into the industry with practical and hands-on experience.
2. Build your own portfolio of work – While getting work experience can sometimes be challenging and highly competitive, having a portfolio showcasing your work is the best way to illustrate your abilities and accomplishments and market yourself to potential employers.
3. Relevant Work Experience – The most common way is through opportunities that media companies organise for young people seeking experience early in their careers. This is mainly through internships, industrial placements, freelance, and volunteer work.
What Are Some Examples of Leading Sports Media Companies?
Want to learn more about the experiences of those working in Sports Media? Head over to our Industry Insights page, PLUS join our community to receive our weekly newsletter with the latest articles!